Saturday, July 2 2016
The sun hasn’t yet reached its peak and my head is spinning watching the lineup for food grow longer and longer as children run from one side of the Woodside Square parking lot to the other. Many are crowding the Customer Service Booth where candy jar guessing games and henna tattoo artists can be found while music of all genres blasts in the background. The applause of audience members after cultural performances and whistles signaling the end of bouncy castle turns are amplifying by the second. Although my staff and I had tried many guerrilla marketing techniques to promote this event, I couldn’t have predicted this many people showing up to our Canada Day Celebration. As I scan the crowd, all I see are smiles and giggles. Knowing the vast majority of those in attendance are enjoying themselves and embodying the spirit of Canada makes up for the pounding in my head.
Fatima M – Triovest